Are you looking to share your content on Facebook? Well, you've come to the right place! With so many video formats available, it can be tough to know which video format is ideal for uploading to social media. But don't worry, we've got you covered with this short guide that covers everything you need to know about Facebook video formats.
Facebook supports a wide variety of video files, including MP4, AVI, WMV, and MOV, among others. You can check out the full list of supported formats here. But, what's the best video format for Facebook?
As a general rule, we recommend using the MP4 format for your Facebook videos. MP4 compression has minimal effects on video quality while keeping your content at a manageable size. Plus, it's one of the most popular video formats out there. It will play on almost any media software or web video platform, like YouTube and Vimeo.
Want to make your videos stand out? You will want to make some technical tweaks like specifying your codec, frame rate, aspect ratio, and resolution. For the best quality, upload a video with an H.264 codec and keep the frame rate between 25 and 30fps. For optimal resolution on Facebook, keep your video at or below 1280px.
To make your videos more engaging and accessible, consider adding captions and subtitles to your videos. Facebook has an auto-captioning tool that can generate captions, but it's best to double-check and edit them manually.
Also pay attention to your video's thumbnail. The thumbnail is the image that appears before your video starts playing, and it can have a big impact on whether people decide to watch your video or not. Choose an eye-catching thumbnail that accurately represents the content of your video. Here is how to use Canva to create thumbnails for your videos.
Also make sure your video is optimized for mobile viewing. Since most people access Facebook on their mobile devices, it's crucial to ensure that your videos are easy to watch on a smaller screen.
For that purpose, avoid using small fonts or too much detail that might be hard to see on a smaller screen. Also, consider using portrait mode if you want your video to take up more real estate on the mobile screen.
We hope these quick tips and tricks will help you make sure your Facebook videos look their best and reach a wider audience. Learn more about video formats for Instragram Reels in this detailed guide.